Breckenridge Ullr Fest

Grab your Viking helmets and celebrate all things winter at the 63rd anniversary Ullr Fest, December 17-19, 2026! Breckenridge invites locals and visitors of all ages to praise Ullr, the Norse god of snow, in hopes of a powder-filled ski season. Show your devotion at the Main Street parade and become part of history at the longest Shotski® “unofficial” World Record breaking attempt. If you’re in for a legendary party, this is one you won’t want to miss!

Event Highlights

• Take part in the Ullr Parade down Main Street
• Break the Breckenridge Distillery Shotski® “unofficial” World Record
• Prove your dedication to powder days at the Ullr Bonfire
• Watch as pro athletes compete in the Rockstar Energy Open

*Event dates and times are weather dependent and are subject to change.

Join the Breckenridge Distillery and the Breckenridge Mountain Rotary in their quest to continue their reign for the unofficial world record for longest Shotski®.

We are looking for 1,420 people to help us beat Park City’s current record! Grab your friends and sign up to join Breckenridge during Ullr Fest and be part of the world record Ullr Shotski®!

Time: Thursday, December 17 – 2:30pm lineup, 3:00pm entry, 3:30pm shot starts (check-in for registered participants from 11:00am-3:00pm @ the Riverwalk Center)
Location: Main Street Breckenridge
Cost: TBD – All proceeds benefit the Breckenridge Mountain Rotary. Must be 21 years old to participate.

2026 Ullr Shotski® Registration Coming Soon!

For additional questions about the Shotski®, please contact the Breckenridge Rotary at shotskibreckrotary@gmail.com

Parade Registration Deadline

2026 Float Registration Coming Soon!

Prizes For Best Float

Register a float for your chance to win cash prizes! First place takes home $2,000, second place wins $1,500, and third place wins $1,000. Floats are judged on creativity, theme/fun factor, and workmanship.

PARADE RULES

• All vehicles must be decorated to participate in the parade.
• No fire, flames or fireworks of any kind, unless pre-approved. No floats allowed over 17 ft high.
• Vehicle MUST be driven by a designated SOBER driver; any reckless driving will have consequences. There is no alcohol permitted inside the vehicle as all laws concerning open containers and driving under the influence still apply.
• You must not throw anything from your float, instead, walk alongside your float and pass things out.
• Please stay close to the people in front of you so that there are no large gaps in the parade.
• The parade will turn on Adams Ave and floats will need to work their way through the Tiger Dredge parking lot to exit.

Parade Float Decoration Regulations

Breckenridge Police Officers and the Parade Officials will be monitoring these guidelines throughout the parade. Failure to comply will result in your removal from the parade.

Staging

Parade staging goes from 2:00-3:30pm before the parade begins at 4:00pm.

• All participants must line up on the (300) block of North Main St. headed south. (Access from North Main St, onto 300 N block).
• All participants need to check-in and sign waivers before parade start.

ADA Viewing

The Ullr Fest Parade Route will take place on Main Street in Breckenridge starting at Wellington Road and ending at W. Adams Avenue.  ADA viewing is available near the stage across from the Blue River Plaza. The ADA parade viewing area is an outdoor/uncovered, 12×12 barricaded area on the parade route with unobstructed views for wheelchair-users, companions, and others with accessibility needs.

Ullr Fest Parade Viewing Map

1st Place: 

2nd Place: 

3rd Place: 

The Breckenridge Tourism Office and the Ullr King and Queen Selection Committee are seeking nominations for this year’s royal court. Though historically Ullr royalty has been a traditional couple, it is not a requirement that the King and Queen are connected with each other. Residents may nominate non-couples, individual kings and queens, or elect to shake up traditional king/queen gender roles.

Please fill out the following form to support your nomination explaining why your nominee is deserving of this honor. Nominees should be involved in the Breckenridge community, love snow and should be passionate about Breckenridge’s wacky traditions.

2026 Ullr King and Queen nominations coming soon!

Legend has it that Ullr, the Norwegian snow god, was so well skilled in the use of the bow and could go so fast on his skis that in these arts no one could best him. Each winter he covered the earth with snow to protect it from harm. It has been said that Ullr enjoyed the cold weather and loved traveling throughout the land, gliding along on his great skis, for pleasure and hunting.

It is also said that Ullr was such a great skier, he would streak across the sky leaving the brilliant stars as his trails (they obviously had some fine powder days). Though very skilled, Ullr guarded his knowledge closely and refused to show the other gods how to ski. Luckily for us, he let the secret out of the bag, and we will all be soon celebrating his glory. Next time you are trying to bash through some wind crust or plunge head first into fresh waist deep powder, be sure to invoke his name and remember – ULLR RULES!

Ullr Finds A Home in Breckenridge

Shortly after Breckenridge Ski Resort was founded, local legends, Sigurd Rockne and Trygve Berge, created the first Ullr Dag festival. The festival came about because the majority of the ski school instructors were Norwegian and had a long tradition of celebrating Ullr, the Norwegian god of snow.  The festival included a ski parade, competitions and aerial tricks demonstrated by ski school instructors.  There were two booths, one at each end of Main Street, which cars had to stop and could buy Ullr Coins which gave them discounts in certain shops in town. The first crowned King and Queen for Ullr was Governor John Love and his wife Ann Love. To kick the parade off, there were four jets that flew 500 feet above Main Street. After the parade there was a bonfire.  Ullr fit right in and took to the mountains. And every year, Ullr blesses Breckenridge with some of the finest snow in the world.

To repay Ullr for his gift of snow, we here in Breckenridge continue to hold a festival to honor the god of winter. We now call this little celebration Ullr Fest.  Over the years, many traditions were formed such as the Ullr Ball, the Ullr Bonfire, the Ullr Parade, Snow Sculpting, Ullr King and Queen, the Ullympics and the Ullr Dating Game. Some traditions have stayed, such as snow sculpting, which has become its own event called the International Snow Sculpture Championships. Other traditions have gone by the wayside.

From fake currency to burning old skis in the bonfire, Ullr Fest has always been about fun and partying…and Breckenridge knows how to hold a “killer party, dude.” Just ask any of the locals.

Ullr Fest continues throughout the week with games, parties and more.