Old Breckenridge town buildings in greyscale

Ullr Fest will celebrate 57 years this December 9-13, 2020, and the Town of Breckenridge invites snow lovers of all ages to join the party. During Ullr Fest in Historic Breckenridge, don’t be surprised to see horned Viking hats adorning the heads of skiers and snowboarders. Join us for the biggest bonfire in town and more than 12,000 Ullr enthusiasts filling the streets for the Ullr Parade with crazy float participants skiing off jumps on Main Street or gliding along town in a hot tub. Pray for snow with us and Ullr himself… he’s ready for a good party.

  • Take part in the Ullr Parade down Main Street
  • Break the 2020 Breckenridge Distillery Shotski® “unofficial” World Record
  • Prove your dedication to snow at the Ullr Bonfire

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2019 Schedule

The crowd at the Breckenridge Distillery “unofficial” record-breaking attempt.

Wednesday, December 11

Crowning of the Ullr King and Queen

Continuing 58 years of tradition, two local residents are chosen as the Ullr King and Queen for their contributions in the community and their love of snow. 2019 Ullr Fest King & Queen are Carl Scofield and Leigh Girvin.

Time:  Doors Open 6:00pm | Crowning at 6:30pm 
Location: Riverwalk Center, Breckenridge
Cost: FREE


Breck’s Got Talent 

Join local media company, Always Mountain Time, for a town-wide talent show at the Riverwalk Center. Arrive early, the first 200 attendees will receive a free beer!

Time: Doors Open 6:00pm | Show at 6:30pm
Location: Riverwalk Center, Breckenridge
Cost: FREE

Register for Breck’s Got Talent by emailing KSMT’s Miranda Fisher your your talent and a snippet from a previous performance to be entered in the show.


Live Painting Demo and Poster Signing with David V. Gonzales

Time: Doors Open 6:00pm | Live Demo at 6:30pm
Location: Riverwalk Center, Breckenridge
Cost: FREE

David V. Gonzales, creator of this year’s Ullr Fest poster, will showcase his acrylic technique with a live painting demonstration and poster signing for this year’s Ullr Fest poster.  David is known for his acrylic paintings style depicting sports, towns, landscapes, and wildlife that is created using sustainably sourced and earth friendly materials. He has created artwork for the Tiger Woods Foundation, Chris Anthony, Mikaela Shiffrin, and Lindsey Vonn, just to name a few.

Purchase Posters: Ullr Fest posters can be purchased during Breck’s Got Talent on Dec. 11th at the Riverwalk Center for $30, as well as online at Raitman Art Gallery for $50. Shipping is $20.

You can find the original painting for this year’s Ullr Fest poster as well as David’s other work at Raitman Art Galleries of Breckenridge and Vail.

Thursday, December 12

World’s Longest ShotSki® Unofficial World Record Breaking Attempt – SOLD OUT!

Join the Breckenridge Distillery and the Breckenridge Mountain Rotary on December 12, 2019 in their quest to win back the unofficial world record for longest shotski®.

We are looking for 1,300+ people to help us beat the current world record held by Park City, UT! Grab your friends and sign up today to join Breckenridge during Ullr Fest and be part of the world record Ullr shotski®!

Time: 4:00pm start, 3:45pm line-up
Location: Main Street Breckenridge
Cost: $10, to participate. All proceeds benefit the Breckenridge Mountain Rotary. Must be 21 years old to participate.


Check-in: You MUST CHECK-IN at the Riverwalk Center to get your ID checked, entry sticker and shot glass. Check in begins at 1:00pm-3:30pm. At 3:45pm, please meet on Main Street. No ID, no participation, regardless of if you’ve registered.

Request filming/photo/media access of Ullr Fest Parade and Shotski® 


Ullr Parade

The centerpiece of the week, the Ullr Fest Parade, showcases Breckenridge’s wild winter fun while taking over Main Street. There will be cash prizes for the most creative float! 1st gets $500, 2nd gets $300 and 3rd gets $200.

Time: 4:30pm
Location: Breckenridge Main Street
Cost: FREE!

Parade registration is now closed. No day-of registrations will be accepted. 

Request filming/photo/media access of Ullr Fest Parade and Shotski® 


Ullr Bonfire 

Join us for the town bonfire and celebrate the ultimate homage to Ullr! We’ll burn old Christmas Trees from previous years. Entertainment provided by Red Bull.

Time: 5:00pm – 7:00pm
Location: South Gondola Parking Lot
Cost: FREE


Friday, December 13

Ullr Ice Plunge – CANCELLED due to weather conditions 


Comedy Night

Come laugh out loud with professional stand-up comedians Jim Colliton and Geoff Tice at Ullr Fest’s Comedy Night. All proceeds from this event benefit the Carriage House Early Learning Center.  Sponsored by Town of Breckenridge, BGV Gives and First Bank. Produced in partnership with Breckenridge Creative Arts and Breckenridge Tourism Office.

Comedians:Jim Colliton & Geoff Tice
Time: 7:00pm Doors Open  |  Show at 8:00pm
Location: Riverwalk Center
CostAdvance $25 per ticket   |  Day of $30 per ticket


Saturday, December 14

Ice Skating Party

Bring the kids for an afternoon of ice skating and free kids Ullr helmet decorating. Hosted by the Breckenridge Ambassadors.

Time: 1:15pm – 3:00pm
Location: Stevephen C. West Ice Arena
Cost: Free Entry, $4 Skate Rental


Ullr on the Edge 

At this year’s Ullr Fest, the the Summit County Arts Council (SCAC) has offered artists from around the country the opportunity to showcase their imaginations and at the same time explore the extraordinary possibilities of a snowboard or ski as their canvas. The juried snowboards and skis will be exhibited at the Arts Alive Gallery from December 14 through March 22nd. A reception will be held from 4:00 pm- 7:30 pm at the Arts Alive Gallery to celebrate all that is Ullr!

Proceeds from the sale of these beautiful and unique pieces of art will benefit SCAC’s outreach programs.

Time: 4:00 pm – 7:30 pm
Location: Arts Alive Gallery, 500 S. Main Street
Cost: Free

Learn More

Sunday, December 15

Live Performance from The Wood Brothers

Breck Music presents The Wood Brothers. The Wood Brothers are an American folk band consisting of brothers Chris and Oliver Wood, as well as multi-instrumentalist Jano Rix.

Time: Doors at 7:00pm, Show at 7:30pm
Location:Riverwalk Center
Cost: $41 advance /$46 day-of-show *STANDING ROOM ONLY*

Learn More

Photo Gallery

Float Registration

Ullr parade float Breckenridge

Parade registration is now closed. Day-of registrations will not be accepted.


Parade staging starts at 3:30pm before the parade begins at 4:30pm.

  • All participants must line up on North Main Street between Watson & French
  • Vehicle access is from the north only.
  • All participants need to check-in and sign waivers before parade start.


  • All vehicles must be decorated to participate in the parade.
  • No fire, flames or fireworks of any kind, unless pre-approved. No floats allowed over 16ft.
  • Vehicle MUST be driven by a designated SOBER driver; any reckless driving will have consequences. There is no alcohol permitted inside the vehicle as all laws concerning open containers and driving under the influence still apply.
  • You must not throw anything from your float, instead, walk alongside your float and pass things out.
  • Please stay close to the people in front of you so that there are no large gaps in the parade.
  • DO NOT STOP ON SOUTH PARK AVE/Mi Casa! Please proceed to South Gondola Lot and join us for the bonfire following the parade!

Breckenridge Police Officers and the Parade Officials will be monitoring these guidelines throughout the parade.
Failure to comply will result in your removal from the parade.

Questions: Contact our Events Team at [email protected]

Ullr Fest History

Ullr Fest historic Breckenridge
Ullr Fest honors the Norse god of snow.

Legend has it that Ullr, the Norwegian snow god was so well skilled in the use of the bow and could go so fast on his skis that in these arts no one could best him. Each winter he covered the earth with snow to protect it from harm. It has been said that Ullr enjoyed the cold weather and loved traveling throughout the land, gliding along on his great skis, for pleasure and hunting.

It is also said that Ullr was such a great skier, he would streak across the sky leaving the brilliant stars as his trails (they obviously had some fine powder days). Though very skilled, Ullr guarded his knowledge closely and refused to show the other gods how to ski. Luckily for us, he let the secret out of the bag, and we will all be soon celebrating his glory. Next time you are trying to bash through some wind crust or plunge head first into fresh waist deep powder, be sure to invoke his name and remember – ULLR RULES!

Ullr Finds A Home in Breckenridge

Shortly after Breckenridge Ski Resort was founded, local legends, Sigurd Rockne and Trygve Berge, created the first Ullr Dag festival. The festival came about because the majority of the ski school instructors were Norwegian and had a long tradition of celebrating Ullr, the Norwegian god of snow.  The festival included a ski parade, competitions and aerial tricks demonstrated by ski school instructors.  There were two booths, one at each end of Main Street, which cars had to stop and could buy Ullr Coins which gave them discounts in certain shops in town. The first crowned King and Queen for Ullr was Governor John Love and his wife Ann Love. To kick the parade off, there were four jets that flew 500 feet above Main Street. After the parade there was a bonfire.  Ullr fit right in and took to the mountains. And every year, Ullr blesses Breckenridge with some of the finest snow in the world.

To repay Ullr for his gift of snow, we here in Breckenridge continue to hold a festival to honor the god of winter. We now call this little celebration Ullr Fest.  Over the year, many traditions were formed such as the Ullr Ball, the Ullr Bonfire, the Ullr Parade, Snow Sculpting, Ullr King and Queen, the Ullympics and the Ullr Dating Game. Some traditions have stayed, such as snow sculpting, which has become its own event called the International Snow Sculpture Championships. Other traditions have gone by the wayside.

From fake currency to burning old skis in the bonfire, Ullr Fest has always been about fun and partying…and Breckenridge knows how to hold a “killer party, dude.” Just ask any of the locals.

Ullr Fest continues throughout the week with games, parties and more.


Bonfire during Ullr Fest in Breckenridge, Colorado

What is Ullr Fest?

Ullr Fest is an annual 4-day celebration of all things winter and snow! Breckenridge visitors and locals alike gather to praise the Norse God of snow, Ullr, in hopes of a powder-filled ski season.

Where is Ullr Fest?

Ullr Fest consists of many events over a 4-day period within historic Breckenridge, Colorado. View the full Ullr Fest schedule for various locations!

Where should I park for Ullr Fest?

We highly recommend taking the free bus, walking or shuttling into downtown Breckenridge. Once you’re here, it’s easy to get around Breckenridge without a car. Breckenridge parking is almost all pay to park, and fills up quickly, especially during signature events. Main Street will be closed for much of Thursday due to the Main Street parade, so Main Street parking will not be available.

The Breckenridge FreeRide offers free bus transportation throughout the day with multiple shuttle systems running throughout Breckenridge. Most likely, the place you are staying is right next to a bus stop or offers its own FREE shuttle transportation to town. If you’re planning to come into Breckenridge from neighboring towns, the Summit Stage is a free county-wide bus system available throughout Summit County. Uber, Lyft and multiple taxi services are also available to help you travel around town or between towns, however, these services may be limited during peak periods.

While going carless is the easiest and cheapest way to go, if you do need a car, we recommend parking outside of town and taking the bus in. The Breckenridge FreeRide bus system will service the Satellite Lot on Airport Road and Ice Rink lot on regular scheduling. Paid lots within town will be available for guest parking (F-Lot, Tiger Dredge, East Sawmill, and Wellington lots), but will fill up quickly. For free overflow parking, guests can park at Colorado Community College on the north end of town with the FreeRide bus servicing this lot every 20 minutes throughout the day.

Breckenridge Parking Guide

Free Ride Transit System Map and Schedule

Summit Stage Map and Schedule

Breckenridge Virtual Map

Is Ullr fest Suitable for Families?

Yes! Breckenridge Ullr Fest is a family friendly event, however, to participate in certain events like the Shotski®️, you must be 21+ with a valid form of ID.

Are Dogs Allowed at Ullr Fest?

Pets are allowed at Ullr Fest outdoor events like the Shotski®️ (if not participating) and Main Street Parade, however please be aware that there will be loud noises, motor vehicles, crowds and can get very cold. Pets must be kept on a leash at all times and are advised to stay on Main Street sidewalks. Dogs are not permitted at the Ullr bonfire and indoor events unless they obtain proper paperwork.

Volunteer for Ullr Fest

We’re looking for volunteers to help us at Ullr Fest.  Shifts include parade ambassadors and green team members.


Lodging Offers

If you’re coming to Breckenridge’s Ullr Fest (or any other Breckenridge Festival and Event) make sure you take advantage of these great lodging deals!

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