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Old Breckenridge town buildings in greyscale

For over 57 years, the snow-obsessed community of Breckenridge has strapped on Viking helmets and paid tribute to Ullr (rhymes with cooler), the Norse god of snow, in hopes to be rewarded handsomely with all things snow. While large gatherings like the iconic Ullr Fest parade and unofficial world ShotSki record have been postponed until 2021, Breckenridge won’t let their dear friend go a winter without feeling their praise.

The Ten Days of ULLR will invigorate the winter spirit from December 9 – 19, 2020 and feature Ullr stationary art installations celebrating Ullr throughout town, an an Amazing Race themed self-guided scavenger hunt to discover the rich history and hidden gems of Breckenridge, the Breckenridge Distillery virtual ShotSki, Breck Film screenings, Strava-based fat bike races, BreckCreate Ullr helmet kits and more! Pray for snow with us and Ullr himself… he’s ready for a good party.

Ullr Fest will adhere to all public health and safety regulations required for Colorado businesses. Learn More.

 

Event Updates

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All events are subject to change to comply with state and county public health orders. Check back frequently for updates or sign-up to receive event-specific email updates.

2020 Schedule

 

The crowd at the Breckenridge Distillery “unofficial” record-breaking attempt.

All Week: December 9-19

Ullr Parade Float Gallery

The centerpiece of the week, the Ullr Fest Parade, showcases Breckenridge’s wild winter fun while taking over Main Street. This year, parade floats will have stationary locations throughout town to support Breckenridge’s social distancing efforts.

Time: TBA
Location: TBA
Cost: FREE

 

Virtual Fat Tire Bike Race

Time: TBA
Location: TBA
Cost: TBA

 

Ullr Helmet Making Kits presented by BreckCreate

BreckCreate will be offering pre-ordered to-go helmet making kits!

Time: TBA
Location: TBA
Cost: TBA

 

A Quest for Ullr

Legend has it that the reason Breckenridge gets 300+ inches of annual snowfall is due to Ullr, the Norse god of snow. He, like many others, visited Breckenridge, fell in love with our mountain town and never left. Each year during Ullr Fest, our community prays for epic pow days and celebrates all things winter and snow. Join us in the Quest for Ullr to prove your dedication- only those who beat the challenge are worthy.

20+ challenges. 1 snowy adventure. Gather up your team and solve puzzles, complete challenges and explore historic landmarks. This interactive scavenger hunt combines the fun of the Amazing Race with a 2-hour sightseeing tour of Breckenridge. Guided from any smartphone, groups will make their way through the town, solving clues and completing challenges.

· Solve clues, complete challenges

· See sights, learn local history

· Start when you want & play at your own pace …all guided from any Smart Phone

This is the perfect activity for groups, large or small, interested in seeing the most well-known sites as well as the often-overlooked hidden gems Breckenridge keeps secret. Race to be the first to finish the game, or take as much time as you need, learning about local history along the way. Don’t forget to stop and warm-up with some hot cocoa at our local artisan coffee shops around town!

Don’t worry, you won’t be alone. You’ll have a remote guide texting you during your game if you need help or have a question. They will also encourage you and give hints and tips for success.

*All participants will be required to wear viking helmets while questing and regularly chant Ullr, Ullr, Ullr!

Wednesday, December 9

Ullr Ice Skating Party

Bring the kids for an afternoon of ice skating and free kids Ullr helmet decorating.

Time: 11:30 am -12:30 pm and 1:00 pm – 2:00 pm
Location: Stevephen C. West Ice Arena
Cost: $6 for kids, $8 for adults (skate rentals included)

 

Crowning of the Ullr King & Queen

Continuing 60 years of tradition, two local residents are chosen as the Ullr King and Queen for their contributions in the community and their love of snow.

Time:  TBA
Location: TBA
Cost: FREE

 

Breck’s Got Talent

Join local media company, Always Mountain Time, for a town-wide talent show at the Riverwalk Center. Arrive early, the first 200 attendees will receive a free beer!

Time: TBA
Location: TBA
Cost: FREE

Register for Breck’s Got Talent by emailing KSMT’s Miranda Fisher your talent and a snippet from a previous performance to be entered in the show.

 

 

 

Thursday, December 10

Avalanche Virtual Shot

Breckenridge Distillery invites snow lovers 21+ to take a shot of Breck Bourbon virtually across the nation!

Join friends at a local bar (socially distanced of course), or simply stay home and raise a toast to all things snow.

Breckenridge will be live on Instagram @breckdistillery for the official countdown. Share your shot on social media by tagging @breckdistillery, #breckdistillery, @GoBreck and #BreckLife as well as your location.

Don’t forget to get a bottle of Breck Bourbon shipped to your home just in time for the event!

Time: 4:00 pm MST
Location: Virtual

Friday, December 12

“Breck Film Presents” Film Screening

Film: TBA
Time: TBA
Location: TBA
Cost: FREE

 

Photo Gallery

2021 Float Registration

Ullr parade float Breckenridge
GRAB YOUR CLOSEST FRIENDS AND START BUILDING. ULLR PARADE FLOATS EARN YOU SERIOUS BRAGGING RIGHTS!

Email [email protected] to participate as a float in the 2021 Ullr Fest Parade.

 

Ullr Fest History

Ullr Fest historic Breckenridge
Ullr Fest honors the Norse god of snow.

Legend has it that Ullr, the Norwegian snow god was so well skilled in the use of the bow and could go so fast on his skis that in these arts no one could best him. Each winter he covered the earth with snow to protect it from harm. It has been said that Ullr enjoyed the cold weather and loved traveling throughout the land, gliding along on his great skis, for pleasure and hunting.

It is also said that Ullr was such a great skier, he would streak across the sky leaving the brilliant stars as his trails (they obviously had some fine powder days). Though very skilled, Ullr guarded his knowledge closely and refused to show the other gods how to ski. Luckily for us, he let the secret out of the bag, and we will all be soon celebrating his glory. Next time you are trying to bash through some wind crust or plunge head first into fresh waist deep powder, be sure to invoke his name and remember – ULLR RULES!

Ullr Finds A Home in Breckenridge

Shortly after Breckenridge Ski Resort was founded, local legends, Sigurd Rockne and Trygve Berge, created the first Ullr Dag festival. The festival came about because the majority of the ski school instructors were Norwegian and had a long tradition of celebrating Ullr, the Norwegian god of snow.  The festival included a ski parade, competitions and aerial tricks demonstrated by ski school instructors.  There were two booths, one at each end of Main Street, which cars had to stop and could buy Ullr Coins which gave them discounts in certain shops in town. The first crowned King and Queen for Ullr was Governor John Love and his wife Ann Love. To kick the parade off, there were four jets that flew 500 feet above Main Street. After the parade there was a bonfire.  Ullr fit right in and took to the mountains. And every year, Ullr blesses Breckenridge with some of the finest snow in the world.

To repay Ullr for his gift of snow, we here in Breckenridge continue to hold a festival to honor the god of winter. We now call this little celebration Ullr Fest.  Over the year, many traditions were formed such as the Ullr Ball, the Ullr Bonfire, the Ullr Parade, Snow Sculpting, Ullr King and Queen, the Ullympics and the Ullr Dating Game. Some traditions have stayed, such as snow sculpting, which has become its own event called the International Snow Sculpture Championships. Other traditions have gone by the wayside.

From fake currency to burning old skis in the bonfire, Ullr Fest has always been about fun and partying…and Breckenridge knows how to hold a “killer party, dude.” Just ask any of the locals.

Ullr Fest continues throughout the week with games, parties and more.

FAQs

Bonfire during Ullr Fest in Breckenridge, Colorado

What is Ullr Fest?

Ullr Fest is an annual 4-day celebration of all things winter and snow! Breckenridge visitors and locals alike gather to praise the Norse God of snow, Ullr, in hopes of a powder-filled ski season.

This year, Ullr Fest will be reimagined to align with public health orders. 

Where is Ullr Fest?

Ullr Fest consists of many events over a 4-day period within historic Breckenridge, Colorado. View the full Ullr Fest schedule for various locations!

This year, Ullr Fest will be reimagined to align with public health orders. 

Where should I park for Ullr Fest?

We highly recommend taking the free bus, walking or shuttling into downtown Breckenridge. Once you’re here, it’s easy to get around Breckenridge without a car. Breckenridge parking is almost all pay to park, and fills up quickly, especially during signature events. Main Street will be closed for much of Thursday due to the Main Street parade, so Main Street parking will not be available.

The Breckenridge FreeRide offers free bus transportation throughout the day with multiple shuttle systems running throughout Breckenridge. Most likely, the place you are staying is right next to a bus stop or offers its own FREE shuttle transportation to town. If you’re planning to come into Breckenridge from neighboring towns, the Summit Stage is a free county-wide bus system available throughout Summit County. Uber, Lyft and multiple taxi services are also available to help you travel around town or between towns, however, these services may be limited during peak periods.

While going carless is the easiest and cheapest way to go, if you do need a car, we recommend parking outside of town and taking the bus in. The Breckenridge FreeRide bus system will service the Satellite Lot on Airport Road and Ice Rink lot on regular scheduling. Paid lots within town will be available for guest parking (F-Lot, Tiger Dredge, East Sawmill, and Wellington lots), but will fill up quickly. For free overflow parking, guests can park at Colorado Community College on the north end of town with the FreeRide bus servicing this lot every 20 minutes throughout the day.

Breckenridge Parking Guide

Free Ride Transit System Map and Schedule

Summit Stage Map and Schedule

Breckenridge Virtual Map

Is Ullr fest Suitable for Families?

Yes! Breckenridge Ullr Fest is a family friendly event, however, to participate in certain events like the Shotski®️, you must be 21+ with a valid form of ID.

Are Dogs Allowed at Ullr Fest?

Pets are allowed at Ullr Fest outdoor events like the Shotski®️ (if not participating) and Main Street Parade, however please be aware that there will be loud noises, motor vehicles, crowds and can get very cold. Pets must be kept on a leash at all times and are advised to stay on Main Street sidewalks. Dogs are not permitted at the Ullr bonfire and indoor events unless they obtain proper paperwork.

 

Volunteer for Ullr Fest

We’re looking for volunteers to help us at Ullr Fest.  Shifts include parade ambassadors and green team members.

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Lodging Offers

If you’re coming to Breckenridge’s Ullr Fest (or any other Breckenridge Festival and Event) make sure you take advantage of these great lodging deals!

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